Water Ski Show Capital of the World
    Think Tank Water Ski Convention & Expo

    About Think Tank

    NetworkingThe Wisconsin Water Ski Convention & Expo (aka Think Tank) is the premier water ski education experience offering training for nearly every water ski discipline as well as seminars and forums on a variety of other topics including team management, show production, club operations, fundraising, and insurance.

    Many of the most knowledgeable and respected instructors and subject matter experts from around the nation and within the State of Wisconsin will be on hand to share their expertise to give you a jump-start on the upcoming water ski season.

    The expo allows water ski industry and related businesses to showcase the latest equipment, gear, boats, motors, and more.

    Think Tank, produced by the Wisconsin Water Ski Federation, in its 50th year, is the largest and longest running event of its kind and attracts attendees from around the world.

    Why You Should Attend Think Tank

    Attend to learn. Attend to give back. Attend to catch up with friends. Attend because it's in a great location with more local hotel room options and a waterpark. Chula Vista Resort is ideally suited for hosting Think Tank, offering sufficient and flexible meeting and expo space along with great restaurants and an atmosphere that allows for fostering camaraderie.

    Who Should Attend Think Tank

    Anyone and everyone who loves to water ski and has a passion for being on the water, in a boat, or helping their team accomplish its goals.

    Think Tank is perfect for new and younger skiers and ideal for even the most experienced skiers, boat drivers, and show personnel to share their knowledge and experience as well as spend time with your extended water ski family, forging lifelong friendships.

    Cost to Attend Think Tank

    Early Bird pricing (valid through January 11, 2026) for clinics/seminars is $35. This includes unlimited access to all of the clinics and seminars throughout the entire weekend. The cost goes up to $45 on January 12, 2026.

    Other Events at Think Tank

    The Ski Show Podcast will host its fifth annual Ski Show Awards Show on Friday, February 27 in the Grand Ballroom. Early Bird pricing to attend this special production of The Ski Show Podcast is $30. Pricing goes up to $35 on January 11, 2026.

    The annual Wisconsin Water Ski Federation Awards & Recognition Dinner will be held the evening of Saturday, February 28 in the Grand Ballroom. The Cost to attend with dinner is $45.

    Bundle and save! Bundled Early Bird pricing (valid through January 11, 2026) for clinics/seminars, The Ski Show Podcast AND the Awards and Recognition Dinner is $100, a savings of $10! . Bundled price goes up to $120 on January 12, 2026.

    You may register on-site "at the door," but you will pay more. On-site registration for clinics/seminars is $60. We'll have a limited quantity of Recognition Dinner tickets available for purchase on-site. If there are any tickets left for the Ski Show Podcast Awards Show, those, too, will be available for purchase on-site. We strongly encourage you to register in advance. You will save money and we'll be able to better plan for the event.

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